Background

Growing up in the UAE, I was surrounded by people from all over the world. It gave me a global perspective on how culture shapes the way we see, feel, and experience brands. As a foodie, I explore cultures through flavor, which is probably why working with the F&B industry feels so natural. I love helping brands craft experiences that are just as memorable as a great meal.

Career Journey

With over a decade in the design industry, my journey started in Industrial Design where I learned how people perceive and interact with the world around them. That curiosity led me to Graphic Design, helping me bridge the gap between physical and digital experiences.

I’ve worked with 250+ clients across hospitality, F&B, aviation, and more, and co-founded two design studios in Bangalore. Entrepreneurship gave me a front-row seat to business strategy, team building, project execution, and mentoring young creatives. It pushed me to grow far beyond design alone.

While working with diverse brands, I noticed a common pattern. Many aimed to offer exceptional customer service, but lacked the branding and touchpoints to truly deliver on that promise. This sparked a natural shift in my career into consulting.

What sets me apart is my ability to think strategically without losing sight of design. Unlike many designers, I bring both to the table. I help brands communicate not just through what they say, but how they look, feel, and connect across every customer experience.

Training

Teaching is more than just sharing knowledge, it's about sparking curiosity and changing perspectives. I’ve conducted 30+ workshops, inspiring 1,200+ adults and students to see the world through a creative lens. Collaborating with universities like SJB School of Architecture & Planning, JD School of Design, ABBS, and more, I’ve helped students and professionals unlock their creative potential, think beyond conventions, and bring ideas to life

My Other Side

I draw inspiration from the world around me, every moment is an opportunity to discover something new. When I’m not designing brands, you’ll find me behind the lens, capturing perspectives that tell a story, or immersed in a book, uncovering new ideas that shape my thinking. I love hands on projects such as building LEGO models, playing with clay, or trying to master the intricate art of origami, because sometimes, the best way to solve complex problems is to build something with my hands. Whether through photography, reading, or creative play, I’m constantly exploring, learning, and pushing the boundaries of imagination.