250+

CLIENTS

15+

COUNTRIES

10+

INDUSTRIES

Introduction

I'm a multidisciplinary designer and strategist with 12 years of experience across branding, industrial design, customer experience, and marketing. I don't just make things look good — I build brands that connect, convert, and last.

Over the course of my career, I've led 250+ projects across 15 countries, working with everyone from early-stage startups to established legacy brands. I co-founded two creative studios, partnering with names like Emirates (Kosher Arabia), Barakat, Louvre Abu Dhabi, and Dubai Safari along the way.

Today, I work independently with a focused roster of clients — bringing the same strategic depth and creative rigour of a full studio, without the overhead.

My work has recently evolved into a specialisation in neurodesign and neuromarketing — the science of how the brain perceives, processes, and responds to visual communication. This means every design decision I make is backed not just by aesthetic instinct, but by an understanding of human psychology. The result? Brands and packaging that don't just stand out on the shelf — they trigger the right responses, build instant recognition, and drive real purchasing behaviour.

If you're looking for a creative partner who brings both strategic thinking and scientific rigour to the table, you're in the right place.

Who am I?

Case Studies

BARAKAT (DUBAI, UAE)

Overview:

Barakat, a leading fresh juice and smoothie brand in the UAE for over 50 years, faced a packaging challenge. Their design felt outdated, cluttered, and failed to reflect the brand’s freshness. Issues included complex visuals, excessive text, inconsistent fonts, and a logo that didn’t scale well.

Outcome:

Rebrand contributed to a fourfold business growth, strengthening shelf presence, attracting a younger consumer base, and expanding across leading retail and e-commerce platforms in the UAE.

MEGGIT ( FRIBOURG, SWITZERLAND)

Overview:

Meggitt, a global leader in advanced engineering and technology, needed a product profile that effectively communicated its diverse offerings. The challenge was to balance technical complexity with clarity, ensuring a professional yet user-friendly experience.

Outcome:

A streamlined, minimal design improved readability and navigation. Consistent layouts and clear information hierarchy made complex details more accessible. The refined profile enhances customer engagement while reinforcing Meggitt’s reputation for precision and innovation.

TESLA CHARGER STAND (UAE & OMAN)

Overview:

Majid Al Futtaim needed a custom Tesla charging solution for its malls across the UAE and Oman—one that combined technical precision with aesthetic integration. The challenge was to design a freestanding unit that aligned with Tesla’s requirements while fitting seamlessly into premium retail environments.

Outcome:

The final product blended clean lines with practical engineering, creating a sleek, functional charging point that now serves multiple EVs across MAF malls. The design not only ensures smooth usability but also reinforces the brand’s commitment to innovation and sustainable infrastructure.

Works