Overview

Barakat is a leading provider of fresh juices and smoothies, celebrated for their commitment to quality and natural goodness. Their previous packaging design, however, didn’t quite match the vibrant freshness of their products. Overly complex elements, skewed textures, and distracting graphics left the labels feeling outdated and disconnected from their brand essence.

That’s where I stepped in. I reimagined their juice and smoothie packaging with a modern, minimal approach—bright, bold colors that resonate with the freshness of their offerings and a clean design that appeals to both loyal customers and new audiences. The logo was simplified, stripping away unnecessary elements to enhance clarity while retaining the heart of the brand’s passion.

The result? A refreshed packaging design that elevates Barakat’s brand approachability while staying true to its core values, making their products as delightful to the eye as they are to the taste.