Overview

I specialize in designing signage and wayfinding systems that seamlessly blend with interiors and architecture while standing out for easy navigation. Each design is crafted to complement the space’s aesthetic while ensuring clarity and accessibility for all users. My approach focuses on creating cohesive, functional, and visually appealing solutions that enhance the overall experience.

The process begins with thorough wayfinding research, analyzing the customer journey and decision points within the space. This ensures that every sign is strategically placed to guide users intuitively. The concepts are presented with mood boards and detailed high-quality renderings that showcase materials, colors, and measurements. Ergonomics and accessibility are prioritized, adhering to ADA regulations to accommodate individuals with disabilities.

The final deliverable is a comprehensive presentation, combining research insights, thoughtful design concepts, and practical details to deliver a signage and wayfinding system that elevates both functionality and design.

I have projects in the UAE, Bahrain, Kuwait, Saudi Arabia, and Tanzania.

I’ve worked with major clients such as Dubai Safari, Louvre Abu Dhabi, Rotana, Hilton, Four Seasons, Dubai RTA, and more.