//APPROACH

I humanise and unify your brand strategy, identity, and experience to create a distinctive, customer-centric presence that enhances brand loyalty, boosts engagement, and positions you as an industry leader.

DEFINE AND ANALYSIS

Every strong brand starts with clarity. We dive deep into your business goals, target audience, and industry landscape to uncover key insights. Through brand strategy development, competitive research, and audience analysis, we identify opportunities that set your brand apart. This phase lays the foundation for a brand that is both authentic and market-ready.

DESIGN AND IMPLEMENT

With a clear strategy in place, we craft a brand identity that visually and experientially resonates with your audience. From logo design and visual identity to messaging and brand voice, we ensure every touchpoint feels cohesive. This phase also includes experience design—ensuring your brand is not just seen but felt, creating meaningful connections with customers.

TEST AND MONITOR

A great brand is never static—it evolves. We track performance, gather customer feedback, and analyze engagement data to refine and optimize your brand’s presence. Whether it's refining messaging, adjusting design elements, or enhancing user experience, this phase ensures your brand remains relevant and impactful in a competitive market.

//CASE STUDIES

BARAKAT (DUBAI, UAE)

Overview:

Barakat, a leading fresh juice and smoothie brand in the UAE for over 50 years, faced a packaging challenge. Their design felt outdated, cluttered, and failed to reflect the brand’s freshness. Issues included complex visuals, excessive text, inconsistent fonts, and a logo that didn’t scale well.

Outcome:

A modern, minimalist redesign with bold colors, streamlined typography, and a simplified logo improved clarity and shelf presence. The new packaging now aligns with Barakat’s premium quality, making the brand more recognizable, engaging, and competitive.

MEGGIT ( FRIBOURG, SWITZERLAND)

Overview:

Meggitt, a global leader in advanced engineering and technology, needed a product profile that effectively communicated its diverse offerings. The challenge was to balance technical complexity with clarity, ensuring a professional yet user-friendly experience.

Outcome:

A streamlined, minimal design improved readability and navigation. Consistent layouts and clear information hierarchy made complex details more accessible. The refined profile enhances customer engagement while reinforcing Meggitt’s reputation for precision and innovation.

//BRAND IDENTITY