Introduction

I’m a multidisciplinary creative designer and strategist with 10+ years in design, strategy, and storytelling known for building brands that don’t just look good, but work hard. From startups to legacy brands, I’ve led 250+ projects across 15 countries, helping businesses shape identities that spark recognition and drive results.

As a co-founder of two creative studios, I’ve partnered with names like Emirates (Kosher Arabia), Barakat, Louvre Abu Dhabi, and Dubai Safari, bringing a unique blend of systems thinking and aesthetic sensibility to the table.

I’m now looking to plug into a team that treats design as a strategic lever, where creativity fuels business impact, and where fast-thinking, cross-functional collaboration is the norm. If that sounds like your culture, we’ll probably get along just fine.

Who am I?

Superpowers

Multidisciplinary Expertise
I move fluidly across brand strategy, identity systems, packaging, digital experiences, and customer journey design, so you're not just hiring a designer, you're getting a creative strategist who understands business goals.

Creative Leadership
I’ve led diverse teams, mentored junior designers, and co-built processes from scratch. I know how to keep creativity flowing while keeping timelines tight and clients happy.

End-to-End Thinking
From first workshop to final rollout, I connect the dots between insight, design, and impact. Whether it’s a brand refresh or a full-scale experience overhaul, I’m all in.

Next?

A place where design isn’t boxed into ‘make it pretty,’ but respected as a tool for clarity, change, and competitive edge. I want to be in the room where decisions are made, ideas are debated, and bold thinking is encouraged.

Whether it’s an in-house team, an agency, or something hybrid—I’m looking for a role where I can help shape the brand, challenge the brief, and build things that people actually remember.

Case Studies

BARAKAT (DUBAI, UAE)

Overview:

Barakat, a leading fresh juice and smoothie brand in the UAE for over 50 years, faced a packaging challenge. Their design felt outdated, cluttered, and failed to reflect the brand’s freshness. Issues included complex visuals, excessive text, inconsistent fonts, and a logo that didn’t scale well.

Outcome:

A modern, minimalist redesign with bold colors, streamlined typography, and a simplified logo improved clarity and shelf presence. The new packaging now aligns with Barakat’s premium quality, making the brand more recognizable, engaging, and competitive.

TESLA CHARGER STAND (UAE & OMAN)

Overview:

Majid Al Futtaim needed a custom Tesla charging solution for its malls across the UAE and Oman—one that combined technical precision with aesthetic integration. The challenge was to design a freestanding unit that aligned with Tesla’s requirements while fitting seamlessly into premium retail environments.

Outcome:

The final product blended clean lines with practical engineering, creating a sleek, functional charging point that now serves multiple EVs across MAF malls. The design not only ensures smooth usability but also reinforces the brand’s commitment to innovation and sustainable infrastructure.

MEGGIT ( FRIBOURG, SWITZERLAND)

Overview:

Meggitt, a global leader in advanced engineering and technology, needed a product profile that effectively communicated its diverse offerings. The challenge was to balance technical complexity with clarity, ensuring a professional yet user-friendly experience.

Outcome:

A streamlined, minimal design improved readability and navigation. Consistent layouts and clear information hierarchy made complex details more accessible. The refined profile enhances customer engagement while reinforcing Meggitt’s reputation for precision and innovation.

250+

CLIENTS

15+

COUNTRIES

10+

INDUSTRIES

Portfolio Works